With this question, the employer is testing you to see how much ambition you have and to see how much you’ve thought about where your career is going to go. Now, we’ve addressed this one on our Blog before but in regards to digital marketing, if you really want this particular role, I’d urge you to think about the role you’re being interviewed for and how you might be able to progress within that particular company before you give you answer.
It’s OK to be ambitious – but you also need to be realistic too. If you’re interviewing for a digital marketing executive role, you could say you’d like to be a digital marketing manager either in-house or in an agency – which will show the employer you’re keen to progress and take on extra responsibility – possibly at their business. On the other hand, if you’re applying for a digital marketing manager vacancy, you could say you see yourself in a Head of Digital role – or running your own digital marketing agency. Although the latter might put a few employers off, it shows you’re keen to be successful and not just stagnate in one role.
It’s OK to be ambitious – but you also need to be realistic too. If you’re interviewing for a digital marketing executive role, you could say you’d like to be a digital marketing manager either in-house or in an agency – which will show the employer you’re keen to progress and take on extra responsibility – possibly at their business. On the other hand, if you’re applying for a digital marketing manager vacancy, you could say you see yourself in a Head of Digital role – or running your own digital marketing agency. Although the latter might put a few employers off, it shows you’re keen to be successful and not just stagnate in one role.
