Engagement is one of the most overused buzz words today because marketers are struggling with how to connect engagement with brand objectives. Today reach and frequency have little meaning to multitasking consumers and remember that the number one reason that most people like a brand on social media is for special offers.
What about social media ? There is so much buzz about brands using social media today.
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1 What about social media ? There is so much buzz about brands using social media today. Wed Dec 17, 2014 1:04 pm
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