Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010.
In addition Google is now ranking websites based on content and shared content not just your brand. If you’re using a content marketing strategy you could be missing the mark with organic search if you’re not integrating the content with your brand.
In addition Google is now ranking websites based on content and shared content not just your brand. If you’re using a content marketing strategy you could be missing the mark with organic search if you’re not integrating the content with your brand.
