No not at all. It just means that you might get a better ROI with an in store promotion or FSI coupon than a Facebook page. Besides consumers expect you to be on social media if they have a problem. Your job as a marketer is to understand which channel is going to provide the best ROI and that is not always digital marketing.
So if we are in the grocery channel does this mean we can ignore digital marketing ?
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1 So if we are in the grocery channel does this mean we can ignore digital marketing ? Wed Dec 17, 2014 1:04 pm
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